Godrej Appliances Rated No. 1 in After-Sales Service
Mumbai, 23rd June 2024: Godrej Appliances, business unit of Godrej & Boyce, has been rated No. 1 in ‘After-Sales Service’ by the surveyed respondents in the home appliances category, as per a custom study* commissioned by Godrej Appliances and conducted by NielsenIQ spanning across 12 Indian cities.
The custom study aimed to assess overall satisfaction with the after-sales service provided by consumer durable brands. Among the surveyed respondents, Godrej Appliances attained the highest net promoter score, the highest relationship strength index, and the highest overall satisfaction in after-sales service. The respondents were current appliance owners (refrigerators, washing machines, microwave ovens, air conditioners) who have experienced after sales service.
Speaking on this accomplishment, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce, said, “At Godrej, customer delight is our utmost priority. Our products undergo rigorous quality checks, and we are committed to offering best-in-class appliances and after sales service, to our valued customers. This recognition of ‘No.1 After-Sales Service’ rating for the third time is a testament to our commitment towards customer satisfaction and delight. We have invested significantly in our after-sales service and have been providing extensive training programs to our service experts. Automation at the backend is another focus area to strengthen service.”
About Godrej Appliances
Godrej Appliances, a business unit of Godrej & Boyce, is one of the leading Home Appliances players in India. Godrej & Boyce was the first Indian Company in 1958 to manufacture refrigerators and since then Godrej Appliances has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’
Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of Godrej Appliances became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through more than 680 service centers and 4500+ SmartBuddy service experts pan-India.
To learn more visit: https://www.godrejenterprises.com/godrej-appliances
*The custom study commissioned by Godrej Appliances and conducted by NielsenIQ involved over 1800 respondents and was carried out between December 2023 and January 2024 across 12 metro and tier-1 cities in India with Margin of error <10% at 95% Confidence Interval.