This Onam, Godrej Appliances offers wide portfolio with AI Technology and exciting consumer offers
~ extensive product lineup with AI Tech features
~get attractive finance schemes & chance to win Godrej Appliances worth up to INR 95,000
~brand targets 30-35% higher sales during Onam period over last year
Kochi, 30th July, 2024: As the Onam festival approaches in Kerala, the Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, is set to make the celebrations more splendid for customers by offerings consumers a wide product portfolio with intelligent AI Technology and a specially crafted Onam Maharaja offer.
Consumers today have become more tech savvy and appreciate intelligence in their products- be it devices or appliances. Accordingly, Godrej’s range of appliances in Washing Machines, Refrigerators and Air Conditioners this Onam come with in-built intelligence that monitors usage, senses various parameters like ambient weather, food load, cloth load or cloth balance among others depending on the appliance and accordingly optimises the machine’s performance.
The company has also added new machines in the larger capacities given the growing trend towards the same amongst consumers like 400+ Litre Frost Free Refrigerators, large 10 Kg Front load Washing Machines, and 2.5 Tr Air Conditioners. Given the company’s commitment to energy efficiency, Godrej also has on offer India’s most efficient refrigerator consuming less than 100 units of power per year, High efficiency 5-star Air Conditioners, Front Load Washing Machines and Deep Freezers. The company has also lined up a strong portfolio of Front Load Washing Machines with a slew of exclusive offers.
To add to the festive cheer, the Onam Maharaja offer is valid from 15th August 2024 till 15th September 2024 and is exclusively available in the state of Kerala. On purchase of an appliance, consumers get a chance to win a Godrej Appliance worth up to INR 95,000 daily. To avail this offer, consumers must scan the QR code to participate in the lucky draw. Additionally, consumers can avail cashback offers up to INR 12,000, get 2-years extended warranty on appliances along with finance schemes such as zero down payment and easy EMIs. Air Conditioners come with a special Onam offer of 5-year comprehensive warranty as well, making it a great time for consumers to invest in appliances.
Commenting on the festive season, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances said, "Kerala is an important market for us and Onam marks the start of the festive season for the home appliances industry. This year, we are thrilled to showcase our extensive product lineup with intelligent AI Technology that optimizes performance and adds convenience. And to add to the festive spirit, we have the specially curated Onam Maharaja offer for our beloved Kerala consumers. With a strong line up of new additions to our premium product range - larger capacities and intelligent technologies, along with exciting offers, we expect 30- 35% higher consumption during the Onam celebrations this year in comparison to last year. Summer was a great start for the industry in the state and we expect Onam to continue the trend.”
About Godrej Appliances
Godrej Appliances, part of the Godrej Enterprises Group, is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then Godrej Appliances has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’
Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of Godrej Appliances became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through more than 680 service centers and 4500+ SmartBuddy service experts pan-India.
To learn more visit: https://www.godrejenterprises.com/godrej-appliances