Our journey in appliances began in 1958. At that time, Indians had no choice but to import foreign appliances for their homes. We took as our goal to develop and manufacture a refrigerator in India, and we made India’s first. It was momentous, and a big milestone in India’s journey of self-reliance.
Today, we have grown to become one of India’s largest players in the fast-growing home appliances market. With manufacturing facilities in Shirwal, outside of Pune, Maharashtra and Mohali, Punjab which are the first and only manufacturing units in the country to win the coveted Platinum Green Co. certification for their efforts in green manufacturing; and a state-of-the-art R&D centre in Pirangut on the outskirts of Pune.
We’ve been passionately offering some of India’s most thoughtfully designed appliances because we believe we should make people’s lives more convenient, like the bottom mounted freezer in NXW refrigerators that allows the vegetable tray to be raised giving easy access to vegetables, the most frequently accessed items in a refrigerator in Indian homes! Or the separate vegetable drawer in the direct cool Edge Duo refrigerator, minimizing cooling loss and thermal shock each time you open the door to access vegetables. We also introduced an advanced thermo electric cooling solution, the Qube, a food & beverage cooler that is compact, compressor free, refrigerant free and is versatile enough to fit anywhere, your kitchen, bedroom or even your office.
In response to the Covid pandemic and to make home sterilisation convenient, we introduced the Viroshield. It uses 360-degree disinfecting ultraviolet technology that sterilises surfaces in a matter of minutes. It makes sterilisation of groceries, parcels, and daily use items like masks, keys and cash, easy and hassle free. This device has been tested and certified by an ICMR empanelled lab for its UV irradiance, and UV leak effectiveness, making it safe for domestic use. We introduced virus disinfection technologies in other products – like ACs and Washing Machines to address the growing concern for hygiene and health amongst consumers.
The biggest testimony to our nation building efforts and consumer centricity was our active partnership in the World’s largest Covid Vaccination Drive in India through our advanced vaccine refrigerators which protect vaccines by preserving them at just the right temperature, not allowing any wastage due to freezing or temperature fluctuations seen in traditional vaccine refrigerators.
Our notable sustainability credentials include India's first green refrigerator in 2001, India's first inverter AC in 2005, the largest range of single door 5-star refrigerators in 2008, 6-star equivalent refrigerator in 2013, the world’s first green AC and 7-star AC in 2012 and super-efficient ACs which set the industry benchmark year on year since then.
As the world gets warmer, and population growth and urbanisation increase, the demand for air conditioners is projected to rise from 1.2 billion to 4.5 billion (of which India will account for 1 billion) by 2050. We are proud to be the only Indian AC brand amongst the top 4 finalists of the Global Cooling Prize, a prestigious global challenge to design a cooling solution with five times less climate impact than the ACs popular today. The Global Cooling Prize is an international innovation competition conducted by the Rocky Mountain Institute to develop super-efficient and climate friendly residential cooling solutions for the home.
If it’s a home appliance you are looking for, and one that’s been designed keeping in mind your needs and those of the planet, reach out to us at one of our retail outlets. We would be delighted to serve you, with our thoughtfully designed products, backed with the highest rated after sales service in the industry two years in a row by independent surveys.